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Startup Insights: Huuray

Introducing our first participant in the Accelerace program – Huuray! Founded by Rune Eirby Poulsen in 2012, Huuray offers digital gift cards, which enables you to send digital gift cards for top brands. Rune currently has a lot on his plate, not only as an entrepreneur – but also as a professional handball player in Lund, Sweden! Read more about the company below. 

Elevator Pitch:

Huuray is a Scandinavian digital gift card company, which enables you to send digital gift cards for top brands, such as Interflora, Just-Eat, Zalando, Matas etc. We have made it possible for you to send the digital gift cards directly to the receiver’s mobile phone in seconds.
We offer companies a unique incentive platform, where they instantly can reward their members/costumers/employees by pressing one button – send out large numbers of digital gift cards.


Our product is a incentive platform where companies instantly and easy can reward their members with digital gift card for +100 top brands. It gives the end-user the possibility to choose digital gift cards from a large number of stores or webshops throughout Scandinavia.

Why did you apply for the Accelerace program?

We want a professional input from outside to assess our opportunities and challenges from the strengths and weaknesses we have. It is all about a “second opinion” so that we can increase our growth.

Founder: Rune Eirby Poulsen

Employees: 4

Headquarters: Kongens Nytorv, Hovedvagtsgade 8, 2 floor – 1103 Copenhagen K.

Year Founded: 2012

Fun fact:
We have two protecting offices dogs – Baby and Junior. We are very privileged in our office, so we have our own haircutter and masseur!


Twitter (@huuraycorp): Link

Facebook: Link

LinkedIn: Link

Telephone: +45 70224700